Lucia Hero Long

About Lucia

Self-made multi-millionaire, Lucia Xiao is a successful property coach and mentor, founder of Finax Mortgages & Insurance and author of Financial Freedom: 5 Steps, 5 Years.


From humble beginnings living in a state house, Lucia has now built a $17 million property portfolio in 5 years, and is on track to double this within the next 2 – 3 years.


Lucia has also been an investment advisor and mobile business manager through the GFC and business and commercial insurance manager for a leading NZ bank. Her experience working with tens of thousands of banking customers has equipped her with highly valuable and unique experience for mortgage customers. Lucia also is a proud supporter of Kidscan through the B1G1 program.

Property Coaching & Mentoring

Whether you’re a first home buyer or a seasoned investor, having a great property coach and mentor will accelerate your journey to financial freedom. Avoid mistakes that could set you back years or cost you hundreds of thousands of dollars by learning from an expert who has been through it all. Members of Lucia’s mentoring programs receive extensive support, including a one-on-one strategy sessions, monthly property tours, property analysis, access to the member only MasterClasses and events, access to off market listings and so much more!


Mortgages & Insurance 

Lucia’s extensive banking and mortgage finance experience also led her to start her own mortgage finance company, FINAX. Lucia leads a team of experienced and passionate, mortgage and insurance advisers/specialists and property coaches.


If you’re looking for mortgage or insurance assistance, get in touch today! Head to

13 August

Upcoming, Property Workshop: How to Buy or Invest in Auckland Property 

04 days 10 hours 58 minutes 36 seconds


09:00AM – 01:00PM


Lucia Xiao | FINAX Mortgages & Insurance

Level 2/205 Great South Road, Greenlane, Auckland

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NEW BOOK Available Now:
Financial Freedom, 5 Steps 5 Years


Get the book that will walk you step-by-step through the entire process from start to finish.


Get all the insiders-only instruction on how to assemble a team of professionals to help you add value to your property fast. You get the exact blueprint you need you succeed!


Only $20.00 including shipping

Order Now

Success Stories


There’s a golden opportunity here, I feel very grateful to have been given it and I would recommend others to grasp it.


You can be honest with her. She came from not having much to having so much, that’s why I say she’s the real deal.

Sean & Jenny

We cannot thank Lucia enough for her support and guidance over the last year. She has been so patient with us while we’ve been learning as well as pushing us to reach our potential. We are so grateful to have met Lucia and to know her and to have her support.

Giving Back – B1G1

Through B1G1 (Buy1, Give 1) we support charities like KidsCan, and support disadvantaged kiwi kids with the necessities they need in order to allow them to break the cycle of poverty

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