Lucia Hero Long

About Lucia

Self-made Multi-millionaire & Property Investment Mentor Lucia Xiao is a successful property investment mentor, founder of Finax Home Loans and author of Financial Freedom: 5 Steps, 5 Years.


From humble beginnings living in a state house, Lucia has now built a $17 million property portfolio in 5 years, and is on track to double this within the next 2 – 3 years.


Lucia has also been an investment advisor and mobile business manager through the GFC and business and commercial insurance manager for a leading NZ bank. Her experience working with 10’s of thousands of banking customers has equipped her with highly valuable and unique experience for mortgage customers. Lucia also is a proud supporter of Kidscan through the B1G1 program.

Mentoring Services

Property Investment Accelerated

Whether you're a first home buyer or a seasoned investor, this program will accelerate your property journey. Members of Lucia's group mentoring program receive 12 months of support, including a one-on-one strategy session with Lucia, monthly property tours, property analysis, access to the member only MasterClass, access to off market listings and so much more!




Upcoming Online Event: How to Buy or Invest in Auckland Property

02 days 10 hrs 09 mins 59 secs


9:30AM – 1:00PM



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NEW BOOK Available Now:
Financial Freedom, 5 Steps 5 Years


Get the book that will walk you step-by-step through the entire process from start to finish.


Get all the insiders-only instruction on how to assemble a team of professionals to help you add value to your property fast. You get the exact blueprint you need you succeed!


Only $20

Order Now

Success Stories


There’s a golden opportunity here, I feel very grateful to have been given it and I would recommend others to grasp it.


You can be honest with her. She came from not having much to having so much, that’s why I say she’s the real deal.

Sean & Jenny

We cannot thank Lucia enough for her support and guidance over the last year. She has been so patient with us while we’ve been learning as well as pushing us to reach our potential. We are so grateful to have met Lucia and to know her and to have her support.

Giving Back – B1G1

Through B1G1 (Buy1, Give 1) we support charities like KidsCan, and support disadvantaged kiwi kids with the necessities they need in order to allow them to break the cycle of poverty

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